All About Serum

Posted by Hannah Galloway on

Serum is a popular personal care product, typically used on the face, that many companies claim is the ticket to ultimate hydration and anti aging. Instead of blindly following a trend lets dive into what serum actually is and what it can do for our skin and hair.

What is serum?

Serum is typically a lightweight, fast-absorbing liquid that is designed to deliver high concentrations of specific active ingredients to a target area. Serum's consist of various proteins, enzymes, oils and other substances that can be important for maintaining healthy skin, hair, scalp and other tissues!

Why do we use it? 

Serum is typically used for moisturizing, anti-aging, and skin-brightening though this is dependent on what ingredients are in the serum. Don't blindly follow what a company is telling you! Check the ingredients to make sure it is doing what it is claiming too!

With the right ingredients serum can give the skin a more youthful appearance by reducing the appearance of fine lines and wrinkles. It can brighten the skin and even out its tone. 

The benefits of a serum are solely dependent on the active ingredients so don't be fooled by a companies claims. Do your research on the ingredients within the serum to see what benefits it could be giving to your skin, hair or scalp!

What different kinds are there? 

Face serum has gained huge popularity but did you know that we can also use serum on other body parts such as our hair, scalp and body. Here are the main types of serum on the market and their benefits:

  • Face serums have high concentration of active ingredients such as antioxidants, vitamins, and peptide designed to hydrate, brighten, firm, even out skin tone/texture and reduce the appearance of fine lines and wrinkles.
  • Hair serums are designed to nourish and strengthen your hair and promote hair growth. They may also reduce frizz, increase shine, improve manageability, prevent split ends and protect your hair from heat damage caused by styling tools.
  • Scalp serum is designed to improve the overall health of your scalp and prevent hair loss and promote hair growth. They can also help to reduce dandruff, dryness, and itchiness on the scalp.
  • Body serums deliver deep hydration, improved skin texture and tone, and added nourishment. They can also help to brighten, firm, and protect the skin from environmental stressors.
  • Bath serums are used to deliver moisture, soften the skin, improve skin texture, and promote relaxation. Due to their aromatherapy properties they can also help to reduce stress, regulate the nervous system and promote a sense of calm.
  • Massage serums increase hydration, improve circulation, and reduce inflammation. Much like body serum they also smooth fine lines and wrinkles, brighten the complexion, and promote a healthy, radiant glow.
  • Shaving serum can reduce irritation, razor burn and ingrown hairs. It can also moisturize the skin, and help to achieve a closer and smoother shave.

Okay... thats A LOT of different kinds of serum. What the major cosmetic industry doesn't want you to know is that you don't need to run out and buy 7 different kinds of serum for each use. You can use one multi-purpose serum for all of the above! Just make sure to read the ingredients to ensure it is packed with all the right vitamins, peptides and enzymes that it will benefit your entire body.


Our Favourite Multi-purpose Serum

Our favourite multi-purpose serum that will nourish your skin, body and hair is Routine's Sexy Sadie Botanic Body Serum. This multi-purpose serum is full of active botanicals for cleansing, bathing, shaving, hydrating, hair masquing and more! Featuring Rosehip, a natural retinol alternative, Vitamin E, the free radical bodyguard, and Argan, your hair's best friend. In the classic Sexy Sadie scent with Ylang, Ylang, Sweet Orange, Vanilla and Cinnamon. Sweet, spicy & delightful. As with everything FEISTY, Sexy Sadie Botanic Body Serum is clean & non-toxic and Routine is a bad ass women owned company!

So whats in it and why is it so good for my entire body?
  • Rosehip oil is a natural retinol that reduces the appearance of fine lines and wrinkles, and hydrates dry skin. It contains antioxidants and essential fatty acids that can help improve skin texture, reduce hyperpigmentation and improve overall skin tone. With its anti-inflammatory properties it can help soothe irritated skin and reduce redness.
  • Argan oil promotes hair growth by nourishing and moisturizing the scalp, which can aid in preventing hair loss and promoting healthy hair growth. It contains antioxidants, vitamin E and essential fatty acids that can help to strengthen hair and prevent breakage. It also has anti-inflammatory properties that can soothe irritated skin and reduce redness. and it regulates sebum production, making it a good choice for those with oily skin.
  • Vitamin E is an antioxidant that helps protect cells from damage caused by free radicals, which can contribute to the development of chronic diseases. It also supports skin health, immune function, and can improve eye health. Vitamin E is an antioxidant that helps protect our body's cells from damage caused by free radicals. Free radicals are unstable molecules that can damage cells and contribute to the development of many chronic diseases. Vitamin E works by neutralizing free radicals and preventing them from causing harm to our cells.

What can I use Sexy Sadie Botanic Body Serum for? 
  • Cleansing 
  • Removing Make up
  • Hydrating
  • Brightening
  • Anti-aging
  • Smoothing skin texture
  • Restoring Healthy Hair
  • Bathing
  • Shaving
  • Massaging
  • And much more!

We LOVE this product at FEISTY because it really is an all-in-one. Use it as a face, body and hair serum. Add to your bath for ultimate skin hydration as well as delicious smelling skin. Use for shaving or massaging. Get creative!  

Shop Sexy Sadie Botanic Body Serum

Other serums we love:

Questions about serum? Want to share your favourite kind? Drop it in the comments below! 

Talk soon,


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